PATA announces 2010 Grand and Gold Award winners

first_img<a href=”” target=”_blank”><img src=”;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a5c63036″ border=”0″ alt=””></a> The Pacific Asia Travel Association (PATA) is pleased to announce the winners of the 2010 PATA Gold Awards, sponsored by the Macau Government Tourist Office. This year the awards recognise the achievements of 24-separate organisations and individuals. Therefore the 2010, you will see 24 PATA Grand and Gold Awards presented, with multiple awards going to Hong Kong Tourism Board, Ministry of Tourism, Government of India, and Tourism Authority of Thailand. The awards ceremony takes place on September 17th during PATA Travel Mart 2010 at the Venetian Macao~Resort~Hotel, Macau SAR. PATA Grand Awards are presented to outstanding entries in the four principal categories: Marketing, Education and Training, Environment, and Heritage. This year, the Grand Awards go to Tourism New Zealand in the marketing category; Banyan Tree Spa Academy for education and training; AlamKulKul Boutique Resort, Bali for environment, and Ministry of Tourism, Government of India in the heritage category. The Macau Government Tourist Office (MGTO) has generously sponsored the PATA Gold Awards for the past 15 years. Jo?o Manuel Costa Antunes, director, MGTO said, “Our congratulations to all the winners for their outstanding achievements, which are also excellent examples to encourage the industry to pursue excellence, innovation and advancement. We look forward to welcoming the winners as well as travel trade stakeholders, to the PATA Travel Mart 2010 in Macau this September.”PATA Grand Awards 2010 Education and TrainingBanyan Tree Spa AcademyBanyan Tree SpaWhen the Banyan Tree Spa Academy in Phuket was opened in 2001, it was a world-first for a resort. It developed a fully trained, talented therapist base that helped to enter new markets and grow the chain from one Banyan Tree Spa in 1994 to more than 61 Banyan Tree and Angsana Spas today. The Therapist Training Programme at Banyan Tree Spa Academy was developed and implemented to train new recruits, and encompasses all areas of spa therapy. This includes knowledge of the human anatomy and important pressure points, modern and traditional massage techniques, variation of body weight for different techniques, knowledge of skin epidermis and facial applications, properties of different herbs and spices, preparation of spa ingredients, setting up of treatment rooms and spa pavilions, and standard greeting procedures. To date, the Spa Academy has trained over 1,000 therapists for all the Banyan Tree Spas and Angsana Spas globally. The special emphasis on Banyan Tree Spa’s service concept to empower trainees to deliver the Banyan Tree Spa experience with consistency, finesse and sensitivity has enabled it to garner over 100-awards and accolades globally, making the Banyan Tree Spa one of the most renowned spa brands around the world.EnvironmentJantung Hijau, Green HeartAlamKulKul Boutique Resort Bali, IndonesiaJantung Hijau or Green Heart is an environmental awareness programme first introduced to AlamKulKul Boutique Resort employees in early 2000. Every staff member was asked to bring a tree along to the Family Day. Prizes were awarded for the most exotic species of native greenery. Every tree was later planted in the hotel grounds with each staff members’ name attached to it. The resort has repeatedly been involved in ‘green’ projects including beach clean-ups and working with the Balinese community to adopt local sites of cultural interest. The entire property no longer uses precious ground water reserves. The greatest achievement is continued effort to re-green the island of Bali through mass plantings. The Resort has planted more than 25,000-trees around Bali over the past 10-years. This endeavour in fact preceded Indonesia’s commitment during the Copenhagen Environmental Summit, to plant a billion trees in an effort to counteract the effects of global warming.Heritage Rural Tourism Project – Case Study of Hodka VillageMinistry of Tourism, Government of India The Rural Tourism Project was conceptualised in 2003 by the Ministry of Tourism, Government of India, in partnership with the United Nations Development Programme (UNDP) at 36-rural sites in 20 states. This has now been extended to another 133 villages. This winning entry for the PATA Gold Award 2010 is specifically for the Shaam-e-Sarhad resort of the rural tourism project at Hodka village in the Kachchh district of Gujarat. Sustainable visitor strategies based on art, craft, cultural, natural heritage and environment care, can hence target larger tourism yields, which could contribute significantly to conservation, and the rural sector in particular. The Project facilitates interactive experiences of rural life for the paying visitor, who is the direct income route for the local communities. The project’s key action routes include the formation of rural self help groups, tourism marketing and governance structures, backed by convergent support to sustainable village infrastructure, waste management and environment car. The focus is thereby on sustainable capacity building with local stakeholder participation, wherein women and the rural poor are target beneficiaries.MarketingYour Big BreakTourism New Zealand, New ZealandAn innovative short film competition gave amateur film-makers the opportunity to create a film that would become part of the internationally acclaimed ‘100% Pure New Zealand’ marketing campaign. With support from Academy Award winning producer Barrie Osborne and legendary New Zealand director Peter Jackson, tapped into American consumers’ love of movies and celebrity culture. The campaign used social media, online marketing and PR, to raise awareness of New Zealand as a holiday destination in the USA.PATA Gold Awards 2010 1. Marketing – Primary Government Destination Eco Tourism Marketing CampaignMinistry of Tourism, Government of India2. Marketing – Secondary Government DestinationHong Kong Food and Wine Year Destination CampaignHong Kong Tourism Board3. Marketing – HospitalityOutrigger Laguna Phuket Resort and Villas Opening CampaignOutrigger Hotels and Resorts, Asia4. Marketing – Industry Let your Mind TravelKuoni Travel India, India5. Ecotourism ProjectABS-CBN Foundation-Bantay KalikasanIwahig River Community- Based Ecotourism Project, Philippines6. Corporate Environmental ProgrammePromote Ecology and Conservation on LantauNgong Ping 360 Limited, Hong Kong SAR7. Environmental Education ProgrammeQantas Award for Excellence in Sustainable TourismQantas Airways Ltd, Australia8. HeritageThe Launch of Sofitel Legend Metropole HanoiSofitel Luxury Hotels Asia Pacific, Thailand9. CultureBaan Mae KampongTourism Authority of Thailand10. Education and TrainingChild Protection WorkshopKuoni Destination Management, India 11. Marketing Media – Consumer Travel BrochureRevamping Consumer Travel Brochures of Sri Lanka TourismSri Lanka Tourism Promotion Bureau, Sri Lanka12. Marketing Media – Travel Advertisement Broadcast MediaThailand Talks to the WorldTourism Authority of Thailand13. Marketing Media – Travel Advertisement Print MediaMahatma Gandhi CreativeMinistry of Tourism, Government of India14. Marketing Media – Travel PosterLIVE LOVE Campaign Poster and Quick Screen SeriesHong Kong Tourism Board15. Marketing Media – Promotional Travel Video A Trip to the Heart-Warming Country of KoreaKorea Tourism Organization16. Marketing Media – Public Relations CampaignHow to Launch a Large Hotel in a Challenged Market and New Brand ibisAccor Asia Pacific and ibis Singapore on Bencoolen17. Marketing Media – Web The Best Tourism Website in IndiaKerala Tourism, India18. Travel Journalism – Destination ArticleFeasts of Hong KongChristian KerberTravel +Leisure Magazine, September 2009, USA19. Travel Journalism – Travel PhotographWhale Shark, Ningaloo ReefRolex Awards/Jurgen FreundQatar Airways In-Flight magazine Oryx, December 2009Agency Fish, United Kingdom20. Travel Journalism – Travel GuidebookKayak PhilippinesPrimer Group of Companies and Philippines Department of Tourism  Source = PATAlast_img

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