Essential Reading! Get my 2nd book: The Lost Art of Closing “In The Lost Art of Closing, Anthony proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.” Buy Now You can give up money. If you lose money, there is more money available to you. You can get more, and the world is chock full of it. If you have to choose to lose something, money is something that easily replaced with a focused effort on the outcome of acquiring more.Almost all other resources are equally available. You can find human resources without much trouble, as the planet is literally teeming with people, many of whom have the mindset and skill set you need, many more looking for someone to provide them with an opportunity. The same can be said for real estate, technological solutions, and darn near anything else you might need. You can give up any or all of these and still not have given up anything worth worrying too much about.The only thing that you cannot give up without paying an enormous penalty is your time.There isn’t any more time available to you than what you already have, and you don’t know how much you possess, other than knowing that you have this moment, right here, right now. That means time is your most prized possession, and it is the one thing you can invest without worrying about market conditions or inflation. The value of time is never impacted by economic conditions, political changes, or business conditions. It always holds its value.If you can trade money for time, you are making an excellent trade.The valuation of time is completely up to you. You determine what it is worth by the decisions you make with how to invest—or spend—it. If you waste time on meaningless trivialities, then you have undervalued time. Someday, you will wish you had more. If you invest in doing what is meaningful and purposeful and makes a contribution, then that respect for time makes it absolutely priceless.